Erin’s Expertise

Why I Love What I Do…

I truly believe in doing what you love.  When you have a career in a field you enjoy and working with clients that you can have fun with it makes work not really work in the end.

I also strongly believe that in order to live your best life you need to have self care involved in the equation.

I love what I do for a living, I love the clients I work with and I have self care in place so that I can be at my best each and every day for my clients.

When it comes to writing, I have been doing that for as long as I could hold a pen.  I write for fun and to be creative, I also write to work through things I need to work through.  And of course, I write for my clients each day as well.

As a creative, I have always been an out of the box thinker.  I love to create new ideas and I am a constant learner. Whether copywriting, health, lifestyle, business growth, or another topic, if it interests me, I soak up all the learning and information I can so that I can excel at all I do.

When it comes to my VA and OBM work I love to learn new things and I am always interested in the businesses I work with.  I take time on my own to get to know my clients business and also how my client is thinking and what their goals are. I love to support people in any way I can and to provide them a level of support that is not always found in the world today. I love that I get to use my creativity and have a continual rotation of new tasks to do throughout each day.  I never get bored with such a variety in tasks.

I have a constant flow of new ideas for my clients and I am not afraid to share them. One of the perks to working with me is that my clients know I will always share what I have learned with them, always look at how things are performing for them, and always collaborate with them.  I do this because I love being creative and sharing my gifts with the world.


I have been a virtual assistant and online business manager for 15 years. I love to build relationships with my clients and help them grow. Learning as I said above is a big part of my world so I am always open to learning new ideas and programs to be able to support my clients in the best way.

I have spent years studying how to be a better writer and have studied with the best of the best in the industry.  People like Lorrie Morgan of Red Hot Copy, John Carlton, Dan Kennedy, AWAI, Children’s Institute for Literature and more. In addition to studying the greats and learning from them, I am also in a daily regime of practicing my writing skills and always improving.  Writing daily is important to me and something I make a priority because I want to be the best I can be and use my gift wisely. I have been a professional copywriter for over 10 years and have worked on all types of writing projects including ghost writing books, ebooks, ezines, blogs, web copy, sales copy, direct response copy, direct mail copy, landing pages, email autoresponder followups and more.  I have written for all types of industries but the self help/self growth, coaching and health and wellness industries are where most of my clients fall into and being a certified health coach I have the knowledge and background to understand those industries really well.

Some of my favorite people to follow and learn from include Mindvalley, Brendon Burchard, Boldheart Business (of which I am proud to be a member) and Marie Forleo (yes, I am a B-school graduate also).

My goal is to never retire because I feel that when you love what you do, you never have to retire.  You want to do that “thing” until the very end.  That is how I feel about writing, coaching and supporting clients in their business growth.